AI is transforming the information fight. Every campaign still targets human behavior.
Meridian Influence Group brings behavioral science and operational rigor to that fight. We help governments, defense-tech firms and companies prove what works and win.
What We Do
Three practices, one approach: understand the behavior, design for it, and prove what works.
AI Capability Design & Solution Architecture
We advise defense technology firms on the design, acquisition, and deployment of next-generation information advantage tools — and help them win the contracts to build them.
Defense IO Advisory
We advise defense contractors and allied partners on influence campaign design, targeting, evaluation, and AI-enablement — applying the Enlisting Madison Avenue methodology to ensure IO programs actually shift behavior.
AI Threat Defense & Institutional Resilience
We protect corporate brands, executive leadership, and democratic institutions against AI-generated information attacks and foreign interference.
$12M+
Government Funding Won
20+
Years of IO & AI Expertise
25+
Countries of Engagement
500k+
Publication Downloads
Todd C. Helmus, Ph.D.
Founder & Principal
Todd Helmus is a behavioral scientist (Ph.D., clinical psychology) who spent 20 years at RAND studying how influence campaigns work, and why they fail. He is the author of Enlisting Madison Avenue, the landmark RAND report (Washington Post front page) that introduced private-sector branding and marketing to military strategic communications and helped educate a generation of IO professionals.
His research on adversary influence operations resulted in personal sanctions by the Russian Federation. He has testified before the U.S. Senate Select Committee on Intelligence and advised Congress on mitigation strategies for GenAI.
Let’s talk about the behavior you need to change, or protect.
Whether you're running an influence campaign, building a tool to support one, or defending against one, we bring behavioral science and operational rigor to your mission.